Vertrax Inc. Launches New Brand Identity
03.01.2006
With the redesign of the Vertrax brand, Core Five has helped this logistics company change the way it approaches the marketplace by embracing the way its target industry (propane and heating oil distribution) communicates, and showing the value it provides with minimal verbiage and maximum impact.
”Our industry is not subtle,” explains Vinny Mullineaux, Vertax’s CEO. ”It respects directness, strength of character, and, most importantly, value.”
Vertrax started the new year with an industry shaking advertisement that resulted in record traffic at its new tradeshow booth. It built on that success with effective distribution of its newly designed sales material.
Vinny insists, ”Our strategically developed brand / market approach has been an instrumental component to increasing our revenue.”
Vertrax - Driving the Bottom Line.
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