Great American Insurance Group Partners with Core Five to Re-Brand Specialty Human Services Division on the Web

05.08.2008

CINCINNATI, OH (5/08/2008) - Great American Insurance Group has selected Core Five Creative to re-brand its Specialty Human Services (SHS) Division on the web.

Since 1980, the Specialty Human Services Division has managed Great American's insurance program for social service agencies & non-profit organizations, serving the needs of agents active in the Human and Social Services niche with the products, services, tools, and compensation to prosper in the non-profit space. The Division's Claim, Loss Prevention, Marketing and Underwriting personnel work hand-in-hand with contracted retail agencies to serve nearly 5,000 social service organizations and non-profit agencies in most states.

Core Five is working closely with SHS to develop a new web presence that combines a new brand image and messaging with updated, standards-compliant, and search engine friendly markup. The revamped site is slated to launch in the fourth quarter of 2008.

About Core Five Creative
Core Five works with business and community leaders to heighten the understanding, awareness, and image of their business - aligning both customer perception and the organization's vision. Through reseach, careful planning, and thoughtful exploration, Core Five provides a rational basis to improve communication, utilizing design and technology to help attain strategic goals. The firm has completed projects for Shell Oil Products US, Procter & Gamble Corp., KAO Brands, AOL/Time Warner, PlanetFeedback, Washington University at St. Louis, GBBN Architects, and The Seven Hills School. For more information visit: http://www.corefive.com/.

About the Specialty Human Services Division
The Specialty Human Services Division, with offices in Chicago and Cincinnati, serves over 5,000 social service organizations, non-profit agencies and for-profit businesses in most states, and has been an industry leader in the social and human services market since 1980.

About Great American Insurance Group
Great American Insurance Group's roots go back to 1872 with the founding of its flagship company, Great American Insurance Company. Based in Cincinnati, Ohio, the operations of Great American Insurance Group are engaged primarily in property and casualty insurance, focusing on specialty commercial products for businesses, and in the sale of traditional fixed, indexed and variable annuities and supplemental insurance products. This year marks the 100th year that Great American Insurance Company has received an "A" (Excellent) or higher rating from the A.M. Best Company (most recent rating evaluation effective on December 17, 2007).  The members of the Great American Insurance Group are subsidiaries of American Financial Group, Inc. (AFG), also based in Cincinnati, Ohio. AFG's common stock is listed and traded on the New York Stock Exchange ("NYSE") and Nasdaq under the symbol ("AFG"). 

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