Stimulating Dealer Interest
TRADESHOW CONVERSION
Independent furniture dealers have greater appreciation for design and craftsmanship than mass retailers. They understand quality. They have true relationships with their customers. And they also have specific needs.
Core Five tied RomWeber’s brand strategy to other ongoing initiatives in manufacturing & delivery. These initiatives offered flexibility with order quantity, just in time delivery, and interior customization, as well as a dramatically expanded product range.
To pique dealer interest before the High Point trade show, Core Five created a series of introductory pieces that highlighted the aesthetic and functional features of the new line without divulging the product. In addition, we informed dealers of the new production initiatives that provide them flexibility.
When dealers arrived at the tradeshow, the design of RomWeber’s space unified the brand with the product - prominently featuring the new product, its cultural influence, old-world craftsmanship, and innovative manufacturing.
RomWeber received 300% more orders during the tradeshow than the prior year. In fact, they received more orders in the first day than in the entire week of the previous show.
