Increasing Retail Visibility
Quality & Ingenuity: Point-of-Difference
To stimulate sales, RomWeber needed to distinguish its products in the retail showrooms. Core Five’s research showed that both retailers & consumers needed aids to better distinguish finely crafted RomWeber furniture from poorly constructed imports.
Fine craftsmanship, quality, and attention to detail have earned RomWeber its reputation as one of the pre-eminent furniture makers in the United States. Surprisingly, the importance of craftsmanship and its direct relationship to durability were lost on both salespeople & consumers.
Creating a large point-of-purchase display that uses the entire width of the cabinet door, we were able to increase RomWeber’s brand visibility, showing the American ingenuity (versatility of the armoire’s interior), while highlighting the quality craftmanship that distinguishes RomWeber.
The result: better educated retail sales advocates, improved consumer understanding of quality, and increased sales.
