RomWeber is a 130-year-old American manufacturer of fine furniture that strictly adheres to tenants of old-world craftmanship. Through its storied history, it has created furniture for well-known icons of American culture, from President Gerald Ford to Al Capone.
Communicating versatility, cultural influence, & quality is essential to the RomWeber brand. As the company strives to distinguish itself from brands in the consumer furniture market, it has taken versatility to a new level, offering several different interiors for any of its armoires and case goods. This unique approach to meeting customer needs allows consumers to choose the inspiration or design of the armoire’s exterior and define the function of the interior independently.
Discriminating furniture buyers notice the design elegance of RomWeber furniture instantly. The finely hand-finished luster reveals the quality and effort used to craft each piece.
However, the tie to the cultural influence was a mystery, except to those with a wealth of furniture knowledge. Communicating the cultural influence in a direct fashion allows RomWeber to unite its brand with the design of the furniture and its old-world heritage – positioning its furniture in a rich & sophisticated context.
