Accelerating Responsiveness
While the Product Finder made it easier to select the most appropriate products, an additional mechanism was needed to ensure that up-to-date product specifications were delivered quickly, in the format most useful to Michelman's customers, and one that was tightly aligned with the re-branding efforts.
Products' "Technical Data Sheets", or TDS's, are a critical link between Michelman and its customers. To support this relationship, Core Five automated the creation of these documents, developing a system that generates PDF's on-demand for users and incorporating a redesigned template that extends the company's brand.
As a result, customers have immediate access to the information they need through an efficient web-based distribution system, printing costs have been reduced, and required maintenance resources have decreased.
