Extending Value
To effectively extend the brand and its message, Core Five expanded the design system, bringing cohesion to GBBN’s communications. Simultaneously, we teamed with GBBN’s marketing to extend its message in a thoughtful and compelling manner.
The newsletter system allows GBBN to broaden its reach, focusing on the many ways it delivers value. From its analysis-based "in4mation" business unit, to the design and construction of structures in the US and China, this focus on value provides a unique vantagepoint from which GBBN and its clients view architecture.
Companion email newsletters include project updates, hiring announcements, and information on awards and honors GBBN have received. In addition to bulk mailing, these e-newsletters can be personalized and sent to individuals or smaller groups, and each issue is archived for potential re-use.
