As the region’s premier architecture firm, GBBN is a unique convergence of architectual expertise. With success evident in the profile of its projects, its increasing revenue, and its broadening capabilities, GBBN needed a site that evoked a client-centered conversation.
Through discussion, discovery and planning, Core Five facilitated the development of GBBN’s brand promise. And, at Bob Gramann's insistance, the GBBN/Core Five Team re-evaluated how GBBN communicates. This led us to focus on the underlying goals of the firm to answer a simple question that all clients ask, “What can GBBN architecture do for my business?”
Mapping and cross referencing several inputs (specific project goals, client analysis of past projects, GBBN’s problem solving process, and their corporate culture) led to one conclusion: Developing Value.
