Built On Trust
To portray Clark, Schaefer, Hackett & Co. effectively, the Core Five/CSH & Co. team created communication objectives, resulting in a compelling message that we could take to market.
With the same communication criteria used to generate CSH & Co.’s marketing message, we developed a series of stories used to illustrate their commitment to their clients.
We learned that CSH & Co.’s marketing department was undertaking several key intitiatives. We needed to temporarily supplement content creation with external sources to maintain other schedules. Our team identified syndicated sources that could be automatically published with Cambio (Core Five’s content management system) – alleviating the burden of content creation.
As their content base grows, Cambio allows CSH & Co. to select which content they would like to publish in predetermined periods, and create context-sensitive links throughout the site between industry-based articles and the partners who authored them.
