About

Core Five works with business and community leaders to heighten the understanding, awareness, and image of their business – aligning both customer perception and the organization’s vision. Through research, careful planning, and thoughtful exploration, Core Five provides a rational basis to improve communication, utilizing design and technology to help attain strategic goals.

Our process focuses on the intersection of our clients' advantages and their customers' needs to communicate compelling points of differentiation. This collaborative process recognizes our clients' expertise while incorporating the customer's voice to establish a dialogue that deepens the brand promise.

Aligning Brand & Business

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Approach Aligning needs.

We encourage our clients to think broadly about their brand presence and the connection it establishes with customers. The experience it delivers transcends business objectives, its identity, or its message.

An effective brand supports relationships with customers by building interactivity around strong points of mutual interest.

Solutions consider several data points: market research, heuristic analysis, ethnography, and usability. Great solutions account for all of these insights, but are governed by none. With careful analysis, expertise, passion, determination, and creativity, we help our clients capitalize on their potential.

To achieve the best possible outcome, we must examine the strengths of the business, the communication of the brand, and the needs of customers.

Business Start with your strengths.

• What business activities are unique to your business?
• How can we embrace the unique qualities of your business & leverage them as competitive advantage?
  • Service
  • Product Offerings
  • Cost Effectiveness
  • Value Added Capabilities
• How can we improve this strength?
  • Improve resources for product education?
  • Improve response time to customers?

Customer Realize needs to build relationships.

• What would a customer say about us?
  • Is it commensurate with what we'd like them to say?
  • What can we offer to elicit that response?
• How can we get to know our customers better?
• Do customers ask a specific set of questions during inquiries?
• What are the selection criteria customers use to choose their partners?
• What are the qualities that would influence a customer to choose you over your competitors?
• What goals does the customer have in learning about your business?
• Can the customer accomplish these goals easily?

Brand Persuade with powerful touchpoints.

• What are the communication objectives of our brand?
• Is the brand communication appropriate/effective?
• What brand traits best unify the business needs with customer needs?
• Is there enough flexibility within the brand guidelines to reinforce the most important communication objectives?
• Which qualities of the brand are the most important to customers?